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Advertising Tracker - Case Study

A major fuel supplier required an ongoing evaluation of current forecourt advertsing across the UK.

We were selected from several agencies, because the client believed that we could meet all aspects of delivery without any risk to the quality standards they were providing to their advertising clients.



 

Following initial discussions it was decided to use interviewers equipped with 3G mobile devices stationed at forecourt locations recruiting customers as they purchased goods and services.

A short interview was conducted to guage their knowledge of current advertising around the forecourt and their email and moble telephone details were captured to to invite them to conduct an online questionnaire 48 hours later.

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