Mixed
methodology Ever thought of combining data collection
methods?
As experts in face to face,
postal and online data collection, our FUSION
mixed methodology approach can maximise the
quality and richness of your data.
Is 100% online always
appropriate? – internet penetration
for certain demographics is low, and so total
online sample may not be desirable or viable
on every project.
Enrich your data
– the personal touch should not be underestimated.
Supplementing an online sample with some face
to face interviews can bring your data to
life.
Some
examples where mixed methodology
has been successful:
-
Face
to face interviews in countries
such as Russia and Ireland
where online representation
is low and skewed from the
national population
-
Enriching
data with open-ended questions
that are best approached face-to-face
-
Postal
supplementary sample to find
respondents who are not frequent
internet users
Field
Connection Limited 2 Warner House, Harrovian Business
Village, Bessborough Road, Harrow HA1 3EX
Telephone +44 (0)20 8423 3925 Fax +44 (0)20 8423 4999
Email info@fieldconnection.com
